Interview with Olivia QUILICHINI, Export Sales
Introduce yourself and your company
BROUSSE VERGEZ is a French family SMB created in 1946 in Marseilles (South of France) which business model moved in 65 years from fresh fruits & vegetables business to dried fruits business and canned ingredients for bakery & pastry.
The brand BROVER was launched in 1979 to expand the activity of BROUSSE VERGEZ to the market of quality canned ingredients for bakery & pastry. Distributed throughout France via a network of more than 200 wholesalers, as well as in over 40 countries worldwide, Brover accompany for 33 years artisans and manufacturers of bakery & pastry.
Our philosophy: a full command of our products, selected according to the best origin depending on crop conditions, in order to supply our artisans and foodservice customers with a wide, homogeneous and qualitative range of products adapted to their needs, meeting the quality imperative requested by the French pastry. Because we believe that the success of a recipe starts with the good choice of ingredients, in 2011 we launched a new activity to reenchant the market of giftboxes of dried fruits bringing new design & innovation. We built an integrated workshop in Provence (France), « BV Creation », dedicated to the design and the hand-made manufacture of original compositions of dried fruits and we developed partnerships in production and creation in Tunisia and Thailand. We propose now a full range of original compositions of dried fruits with a full new collection per year, especially for the New Year & Christmas celebrations period. Let yourself be tempted by our classic dried fruits mix, exotic dehydrated fruit mix, oriental pastries, medjool boxes or fruit pastes mix.
Why are you exhibiting in Gulfood?
Brover is already present on the international area and we want to expand our markets to the Middle East and Gulf region. The Gulfood is an opportunity to meet our current distributors and prospects, but also to promote the new range BV creation, handmade giftboxes of dried fruits created in Provence.
What products will you showcase at the Gulfood exhibition?
Pastry range first, which is our core business. The art of Pastry blends precision, rigour and discipline with creativity, sensitivity and imagination. Day after day this delicate combination is what we attempt to express in our products, so that BROVER remains for our customers a guarantee of constant satisfaction. Our range of canned fruits « Pastry quality » : pears, apricots, peaches, oranges, mandarins, pineapples, cherries, plums, fruit cocktail, mini fruits, mangoes, kiwis, lychees, berries. But also honey and vanilla for pastries.
We will also present our fruit fillings. BROVER fruit fillings contain a minimum of 70% fruits, with the taste, colour and texture of the fruit in a ready-made product. 10 flavours to give free rein to tasty recipes : simply adapt recipes without changing the process, just the flavour. Feel the BROVER fruit fillings experience !
Then our Catering/Snacking range, with a lot of new products such as antipasti range (peppers in oil, sweet pepper drops, caramelized onions…), gherkins in usefull plastic jar or pouches of fried onions or pizza tomato sauce. Catering and snacking products are becoming more and more important in bakery : sandwiches, pizzas, quiches, salads…BROVER supports this evolution in developing its Catering range of ingredients with the same requirements and know–how as in its Pastry range.
Our range : tomato sauce, chopped peeled tomatoes, frita, pizzata, olives, olives Greek style, fried onions, corn, tuna, anchovy, gherkins, mushrooms, capers, sausages, mustard, mayonnaise, sundried tomatoes, grilled peppers in oil, grilles sliced eggplants in oil, grilled sliced zucchinis, sweet pepper drops, caramelized onions.
And also our dried fruits : rich in carbohydrates and fibers, BROVER dried fruits can be easily used in pastry, such as in bakery for making terrific special breads. Our range : sultanas, golden raisins, Australia raisins, diced dried figs, diced dried apricots, dried cranberries, prunes, dried apricots, dried figs.
And we won’t forget our gifboxes “BV Creation” range with new composition this year such as the Bento (600g of dried fruits and dehydrated exotic fruits mix in an original plastic box with 3 compartments) or the graceful Cub (290g).
Olivia QUILICHINI, Export Sales
oliviaquilichini@broussevergez.fr
Phone: +33 4 88 66 08 88
www.brover.fr
